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  5. External Communication in Social Media During Asymmetric Conflicts

External Communication in Social Media During Asymmetric Conflicts

A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine
DOI: 10.14361/9783839455098
  • Hirschberger,  Bernd
    Hirschberger, Bernd ORCID: 0000-0002-2216-2591

Abstract

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.

Book Cover [External Communication in Social Media During Asymmetric Conflicts]
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Views / Downloads
5875 / 2030
Erscheinungstermin
01. Juli 2021
Creative Commons Lizenz
Creative Commons cc-by
Open Access enabled by
Open Library Politikwissenschaft
Open Library Politikwissenschaft 2021

Kapitel

Frontmatter
Bernd Hirschberger
Seiten: 1 - 4
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Contents
Bernd Hirschberger
Seiten: 5 - 8
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1. Introduction
Bernd Hirschberger
Seiten: 9 - 18
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2. Conceptualization
Bernd Hirschberger
Seiten: 19 - 32
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3. Theory – Explaining the selection of strategies of external communication
Bernd Hirschberger
Seiten: 33 - 86
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4. Case selection, research design & methodology
Bernd Hirschberger
Seiten: 87 - 116
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Empirics I – Identifying strategies of externalcommunication in the conflict in Israel and Palestine

5. Empirics I – Identifying strategies of external communication in the conflict in Israel and Palestine
Bernd Hirschberger
Seiten: 119 - 136
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Empirics II – The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine

6. Empirics II – Interests
Bernd Hirschberger
Seiten: 139 - 168
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7. Empirics II – Opportunities
Bernd Hirschberger
Seiten: 169 - 224
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8. Empirics II – Crisis communication and alternative explanations
Bernd Hirschberger
Seiten: 225 - 234
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9. Conclusions
Bernd Hirschberger
Seiten: 235 - 250
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10. Literature and sources
Bernd Hirschberger
Seiten: 251 - 312
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  • Bibliografische Daten
  • Rezensionen
eISBN PDF
978-3-8394-5509-8
eISBN ePUB
978-3-7328-5509-4
eISBN HTML
-
Seitenumfang
312
BIC-Code
GTJ JPH
BISAC-Code
POL034000 POL016000
THEMA
GTU JPH
Creative Commons Lizenz
cc-by
Verlag
transcript Verlag
Schlagworte
Social Media, Asymmetric Conflicts, Public Diplomacy, Israel and Palestine, Underdog Effect, Strategic Communication Shaming, Branding, Blaming and Credit Claiming, Contextual Strategic Constructivism, Politics, Language, Media, Conflict Studies, Political Science,

Weitere Titel

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