External Communication in Social Media During Asymmetric Conflicts
A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine
Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
Social Media, Asymmetric Conflicts, Public Diplomacy, Israel and Palestine, Underdog Effect, Strategic Communication Shaming, Branding, Blaming and Credit Claiming, Contextual Strategic Constructivism, Politics, Language, Media, Conflict Studies, Political Science,